Brand and press

The mark, the colours, the voice.

Everything you need to write about CommandAGI or launch with us. Use the files as they are; if you need something that is not here, ask.

Colour.

One pale ground, one slate ink, greys for what recedes. There is no accent hue: the second tone of a headline is the dim ink. The signal orange stays in one place only, the signal file of the mark below.

Ink
#24363F · dark theme #E6EBED
type, the primary button
Dim ink
#848F95 · dark theme #6E7A80
the second tone of a headline (24 px and up)
Ground
#FBFCFC · dark theme #0F1417
pages
Ground 3
#E6EAEC · dark theme #1F282D
media while they load, quiet buttons

Type.

Display · Inter Tight Light

Plan it. Run it.

Text · Inter Tight

Every action is recorded before it is sent, with the principal that sent it.

Labels · JetBrains Mono

Plate 05 · mill-1.gcode · 02:14:07.180

Both faces are under the SIL Open Font License. Chinese uses the reader's system sans face.

Voice

How we write.

Specific

Name the machine, the file, the verb. "GRBL 1.1 over USB", not "industrial connectivity".

True today

Say what the product does now. Say how far each thing has been tested — and nothing beyond it.

Calm

Short sentences. No exclamation marks, no superlatives, no "revolutionary".

Plain words

A device, a world, a run, a grant. The same word for the same thing, every time.

Using the brand in a launch

  • Partner pages pair the CommandAGI mark with yours as a lockup: our mark and wordmark, a short divider, then your logo, at the same cap height.
  • Keep clear space around the mark equal to its own height.
  • Do not change the colours, stretch the mark, or set the wordmark in another typeface.
  • Photographs show real machines doing real work. Generated or rendered images are labelled as such.
  • Do not imply that a machine or driver has been verified on hardware unless its driver says so.

Logo files

The mark as SVG: signal, ink and white. Set the wordmark in Inter Tight Medium beside it.

Press

Interviews, quotes and facts for a story.

hello@commandagi.com

Partners

Launching CommandAGI with your machines or your country.

hello@commandagi.com