Brand and press

The mark, the colours, the voice.

Everything you need to write about CommandAGI or launch with us. Use the files as they are; if you need something that is not here, ask.

Colour.

A warm paper ground and a warm near-black ink. Headlines are a serif, with the emphasis in its italic. Four paper tints colour panels and figures. The signal orange stays in one place only, the signal file of the mark below.

Ink
#2B2627 · dark theme #ECE8E1
type, the primary button
Ground
#FCFBF7 · dark theme #171413
pages
Ground 2
#F1EEE9 · dark theme #1F1B1A
every second section
Paper tint
#D6E6FA · dark theme #263A50
the closing panel; with peach, green and lilac

Type.

Display · Inria Serif

Plan it. Run it.

Text · Inter Tight

Every action is recorded before it is sent, with the principal that sent it.

Labels · Inter Tight, spaced capitals

Plate 05 · mill-1.gcode · 02:14:07.180

Both faces are under the SIL Open Font License. Chinese uses the reader's system sans face.

Voice

How we write.

Specific

Name the machine, the file, the verb. "GRBL 1.1 over USB", not "industrial connectivity".

True today

Say what the product does now. Say how far each thing has been tested — and nothing beyond it.

Calm

Short sentences. No exclamation marks, no superlatives, no "revolutionary".

Plain words

A device, a world, a run, a grant. The same word for the same thing, every time.

Using the brand in a launch

  • Partner pages pair the CommandAGI mark with yours as a lockup: our mark and wordmark, a short divider, then your logo, at the same cap height.
  • Keep clear space around the mark equal to its own height.
  • Do not change the colours, stretch the mark, or set the wordmark in another typeface.
  • Photographs show real machines doing real work. Generated or rendered images are labelled as such.
  • Do not imply that a machine or driver has been verified on hardware unless its driver says so.

Logo files

The mark as SVG: signal, ink and white. Set the wordmark in Inter Tight Medium beside it.

Press

Interviews, quotes and facts for a story.

hello@commandagi.com

Partners

Launching CommandAGI with your machines or your country.

hello@commandagi.com